Giving Carl's Jr a first impression worth rememberingand a reason to keep coming back.
We partnered with BlankSpace to design the splash screen and homepage for the Carl’s Jr. loyalty app. For that first impression, we brought back someone familiar from screens across America. With a playful expression and a big entrance, Happy Star welcomes fans into the app like an old friend.
A familiar face, now in motion
We looked back at Happy Star’s classic TV commercials and brought one of his signature expressions to life with a new wink. The animation starts small, then quickly scales beyond the screen, turning a simple app launch into a memorable entrance.
A familiar face, now in motion
We designed several key screens for the Carl’s Jr. loyalty app, which BlankSpace finalized and developed. Together, we created a more engaging digital experience that gives returning customers a clear view of their stars, progress and next reward.
Conclusion
By bringing Happy Star back and carrying his personality into the loyalty experience, we helped make every visit feel more familiar and engaging. Together with BlankSpace, we gave a classic Carl’s Jr. character a new role in the brand’s digital future.
Team
Daniel Bodnár, Vince Szarka, Adam Marton, Lajos Dobos, Bálint Rubóczki, Melissa Luga