Explaining complex economics through storytelling and design
Futureworld approached us with a unique challenge: to make an intricate economic concept both engaging and easy to understand. Their vision showed how Web3 could transform Dubai into the world’s consumer hub, using VAT refunds to benefit the government, merchants, and customers alike. We crafted a presentation that combined clear storytelling and fun visuals turning complexity into a narrative that resonated with the UAE government and various stakeholders.
Understandable by everyone
While the subject matter was economic policy, Futureworld didn’t want the presentation to feel dry or overly corporate. Instead, they asked for a style inspired by cartoonish animations that are light, engaging, and approachable. We embraced that direction by using fun visuals, simplified metaphors, and dynamic motion, making complex ideas feel as accessible as a quick online video without losing the weight of the message.
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Conclusion
By blending storytelling and a touch of playfulness, we transformed a complex economic concept into an engaging experience that even spoke to high-ranking government officials. Futureworld’s vision came to life through visuals and narratives made approachable and actionable, proving that even the most intricate ideas can be communicated with clarity and creativity.
Team
Adam Marton, Vince Szarka, Panna Kocsis, Vilmos Sas, Saif Al-Janabi
