A client-first journey from product animations to a Webflow masterpiece
OptiSigns, one of the leading digital signage platforms, needed a website that matched its scale and ambition. Their old site wasn’t telling the full story as visitors struggled to understand the product lineup, compare packages, or see the brand’s edge. We redesigned the site with bold animations and a streamlined pricing page that made choices simple. The new experience captures OptiSigns’ leadership in the market while helping customers make decisions with confidence and convert faster.
Compatible with any screen
We created product animations that make OptiSigns’ versatility crystal clear. From integrations with the tools teams already use to compatibility with virtually any screen, the message is simple: if it has a display, OptiSigns can power it. Our visuals highlighted this flexibility, reinforced the brand’s position as a leader in digital signage, and showed how easy it is to get started.
Your screen, your plan
OptiSigns came with a highly complex pricing system including lots of features, plans, and options. We redesigned the pricing page to make everything clear, user-friendly, and comparison-ready, so visitors could quickly find the plan that fit them best. To support OptiSigns’ global audience, the page also uses geotracking to display prices in local currencies, making the process more convenient.
Conclusion
The result is a site as dynamic as the product itself. With clear pricing, sharp visuals, and animations that bring OptiSigns’ versatility to life, visitors can now understand the offer in seconds and take the next step with confidence. The project led to a serious jump in conversions and a surge of new users choosing OptiSigns to power their screens adding to its already 30,500+ customers in over 121 countries.
Team
Adam Marton, Vince Szarka, Panna Kocsis, Vilmos Sas
